FALL WINTER CAMPAIGN
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Behavior changes during fall and winter, people go out less, walk shorter distances, and spend more time indoors as temperatures drop.
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For a brand like Cariuma, built around exploration, and authentic connection, this season poses a unique challenge.
Cabeçalho 3
WHEN THE WEATHER TURNS YOU INWARD,
THE TRUE EXPLORERS STEP OUT.
WHILE THE WORLD SLOWS DOWN,
THEY LEAN INTO MOTION.
WHILE OTHERS SEEK TO STAY,
THEY SEEK NEW DISCOVERIES.
FOR CARIUMA, THIS ISN’T A SEASON FOR STILLNESS.
IT’S TIME TO WANDER.
What if we could turn the act of wandering into a map?
Activation idea:
Each month, a creator was set out to wander, capturing the places, pauses, and paths that shape their day. These personal steps become shared stories, moments turned into maps.
EVERGREEN DIGITAL CONTENT
These curated vlogs become part of an editorial series on Instagram: a growing digital atlas of how and where to walk with intention.
THE WANDER MAP ONLINE
All content was also live on a dedicated landing page on Cariuma’s website, a living guide of real places, mapped by the creator’s now shared with the brand’s community.
